Logo Visit Indonesia Year 2008

Branding Concept:

1) The figure of Visit Indonesian Year 2008 branding took the concept of Garuda Pancasila as the Indonesian way of life, but it was performed by perfectly modern approach.
2) The 5 (five) norms draw by 5 different colored lines and symbolized the Indonesian the Unity Diversity.
3) This logo brand formulated into dynamic figure and colors as the implementation of Indonesian Dynamic which is developing.
4) The types of letters of logo brand is driven from the Indonesian elements which perfectly by modern approach.

The Legend of Sangkuriang

One day, when he was hunting, Sangkuriang accidentally killed his beautiful black dog (Si TUMANG). This dog is actually Sangkuriang's father who had been condemned to live the life of a dog by his GURU. However, Sangkuriang never knew it.
Sangkuriang had been separated by his mother since childhood. Yet, he was destined to meet his mother again. When on his way home, he stopped at a small village and met and fell in love with a beautiful girl. He didn't realised that the village was his homeland nor that the beautiful girl was his own sacred mother (remain young & pretty).
Their love grew naturally and one day, when they were discussing their wedding plans, Dayang Sumbi suddenly realised that the profile of Sangkuriang's head matched that of her only son's who had left twenty years earlier. How could shee marry her own son? But she did not wish to dissapoint him by cancelling the wedding. So, although she agreed to marry Sangkuriang, she would do so only on the condition that he provide her with a lake and a boat with which they could sail on the dawn of their wedding day.
Sangkuriang accepted this condition and built a lake by damming the Citarum river. Wiath a dawn just moment away and the boat almost complete, Dayang Sumbi realised that Sangkuriang would fulfill the condition she had set. With a wave of her supernatural shawl, she lit up the eastern horizon with flashes of light. Deceived by false dawn, the cock crowed and farmers rose for the new day.
With his work not yet complete, Sangkurinag realised that his endeavour were lost. With all his anger, he kicked the boat that he himself had built. The boat fell over and, in so doing become the mountain TANGKUBAN PARAHU (in Sundanese, TANGKUBAN means upturned or upside down, and PARAHU means boat). With the dam torn assunder, the water drained from the lake becoming a wide plain and nowaday became a city called BANDUNG (from the word BENDUNG, which means Dam).

My Lovely Home

My house is only a twenty minutes from my school.

It is not very big, but very comfortable and quiet. This is the place where we can relax and find our own space. In our home, we really enjoy our relaxing time from the pressure of school and work.

It has a nice and warm living room. There is a beautiful scenery hanging and calligraphy on the wall. My father likes gardening. He puts some plants in garden. On the wall you will see picture of my family.

I am lucky to have a room for myself. I paint the wall light orange. It’s my favorite color. There is a wardrobe. There is the desk I do my homework there. I also put the radio tape there.

The kitchen is my mother’s domain. My mother keeps it clean all day. They is a grey wall cabinet in it. It harmonizes with the white wall tiles.

However, only few will give my home a second glance. We are very proud of it. It may not be a perfect one but, all the same, it is home sweet home.

Why was she angry?

A woman in blue jeans stood at the window of fashion shop. She hesitated for a moment. Finally, she went in.

That woman asked to see a nice dress that was in the window. The shop-assistant did not like the way she dressed. Then, he told her that the dress was sold. The woman walked out of the shop angrily. She decided to punish the shop-assistant next day.

She returned to the following morning. She dresses in a beautiful dress. She had an expensive handbag in her hand. She sought out the rude shop-assistant. Then, she asked for the same dress. The shop-assistant did not know who was. He was eager to serve her this time. With great difficulty, he climbed into the shop window to get the dress. As soon as he saw it, the woman said she did not like it.

That woman enjoyed herself making the shop-assistant bring almost everything in the window. Finally, she bought the dress she had first asked for.

A Foolish Donkey

A donkey hears some thrushes singing. He admires and also wants to posses their lovely voices.
He asks, “Why do you have beautiful voices? What food do you eat?” They reply, “Because of the dew.”
Then, the donkey decided that he will eat dew. In a short time, he dies because of hunger.

My Dog does not bite

Jimmy is afraid of dogs. One day, he walked to gate. A big dog was sleeping. He asked the gatekeeper, “Does your dog bite?”

The gatekeeper said, “No, my dog does not bite.” Then Jimmy went while walking. The big dog saw him and ran up to him. The big dog bit him.

“Ouch!” He said, “You said your dog didn’t bite, but he bit me!”

The gatekeeper said, “That is not my dog.”

Pull The Moon

One night a little boy looks down a well. The water at the bottom of the well is like a mirror. The boy sees the moon in the water. “The moon has fallen down into the well,: he says himself. “ I must get it out.”
In hurry he goes to get a hook and a rope. He ties the hook to the rope. Then, he holds the rope and lets the hook go down into the well. In this way he tries to pull up the moon. But, the hook catches a big stone under the water. The boy pulls and pulls. But, he can’t pull up the hook.
Suddenly, the stone turns. The boy loses his balance and fells on to his back.
Lying on the ground, he sees the moon in the sky.
“Great!” he says to himself happily. “I have put the moon back in the sky!”

A silly Girl

Jane comes to see Mary after lunch. When they are talking, it begins to rain. Mary looks out of the window and says, “It’s raining hard”. Jane, “You must stay here for a long time.”

“Ok,” says Jane. But a few minutes later, she goes out. When she returns, her body is wet.

“Where have you been?” asks Mary. “I’ve been from my home.” says Jane. “I went to tell my mother that I must stay at your home because of the rain.”